Website marketing and SEO strategies that work
Welcome to SEO Profiling. We’re a new company based in Cheshire and comprise a small team of SEO specialists, dedicated to driving customers to your website. No frills – no gimmicks – no fancy ‘pootaspeak’.
We talk in plain English to website companies in the UK and around the globe that may or may not have a clue how search engine optimisation works. We’ve already worked out that, if you’re looking here, all you want is for your website to be noticed by as many people as possible.
We offer a comprehensive service- essentially all the SEO and website marketing services your website needs to be ranked highly by all the major search engines. These services include a free audit, thorough keyword research, on-page optimisation, high quality link building, social media optimisation, and much more. Our company takes care of all of this for you, leaving you to concentrate on running your business. All you have to do is sit back and watch your website’s rankings grow week on week.
Why use SEO?
In today’s competitive online marketplace, your site needs to be working at its optimum level. You can’t afford to ignore SEO or, no matter how good your product is, you’ll get left behind by your competitors. The bottom line – SEO pays for itself many times over.
In every business sector, online companies are investing in SEO; if your market has even minimal competition, then you’re going to need a high quality SEO service in order to compete. At SEO Profiling we offer what we believe are the best UK SEO services available. We’ll give your business the competitive edge it deserves- our many satisfied customers will testify to that.
Search engines like Google and Bing use very complex algorithms to determine which sites rank first for any given keyword. They look at a page and question whether it’s relevant to the search term; they’ll look at the quality of the sites that link to yours and they’ll look at how many people ‘like’ your site on the social media networks. Your site needs to perform well in all of these areas in order to succeed so you need a UK SEO company that will cover all of this and more- a company whose main focus is on the very highest quality work.
The last thing that your business needs is SEO work ‘on the cheap’; this can land you in real trouble. The service you hire may look inexpensive, but it will deliver very low quality results, and if the search engines associate your web site with low quality, your website ranking, and your business, will suffer as a consequence. It’s then that you realise that the cheap option isn’t quite as cheap as you thought. Search engines in 2015 are very sophisticated; they can spot irrelevant junk a mile off- if that means you, then prepare to watch your company very quickly drop off the radar.
Naturally we do appreciate that many businesses are on a limited budget. Our services are very affordable; you won’t pay the earth for our SEO work.
To deliver a sound marketing platform upon which your website and business can develop and flourish, by embracing all aspects of search engine optimisation and its related disciplines, and customizing these to fit your own particular needs.
Please note – at the moment we are unable to accept work from non-English language websites.
How we work
For your free, no obligation SEO audit, just use the online form to contact us and we’ll get back to you within 24 hours. We’ll let you know exactly what needs to be done to boost your website ranking, tailoring our SEO services to the specific requirements of your business.
Our SEO services
When you decide to work with us you can be assured that you will receive the very best in SEO services. This is what we do:
There is little point in ranking for a keyword or phrase if nobody searches for it; finding the keywords that have the largest search volume is critical for the success of any SEO service. If you choose the wrong keywords then it doesn’t matter how they rank, they’ll bring little traffic.
We thoroughly research the whole market to find the most popular keywords and also research the competition so that we know which keywords are going to rank quickly and which will take that bit longer.
Based on this research, we select the keywords that are the most relevant and have the best search volume, and use those for your SEO, both on page and off. This research is also very useful for pay per click campaigns as it gives the exact keywords that need to be targeted. We are of course more than happy to set up your pay per click advertising.
On Page SEO
Having chosen the best keywords we then group them to each page and apply them to the page in an optimal manner. We do not over-optimise or ’keyword stuff’, but simply make sure that the keywords are used in a logical and elegant fashion, thereby ensuring that the search engines see the page as being absolutely relevant to that keyword.
We also help with other aspects of website quality such as layout, navigation and page load speed, which all have a direct impact on the site’s SEO. We cover all aspects of optimisation to ensure that not only will your website rank highly, but browsing it will be a pleasant and pain-free experience for your customers and potential customers.
Off Page SEO
A significant aspect of search engine ranking is the quantity, and more importantly, the quality of its internet links. A site with high quality links will outrank one with poor quality links every time. To be seen at all by the search engines, your website needs backlinks and if your web site is new you won’t have any. Don’t be tempted to cut any corners here and order low quality backlink building services.
The internet is full of tales of woe of companies that have done just that and either had a penalty applied to their website or, even worse, had it completely removed from the search engine index. High quality backlinks are critical to the ranking of your website. The links that we build are not only from high quality and high authority sites, but are also relevant and directly related to yours. Non- applicable links are something else the search engines really hate.
If your business has a local presence then it’s important to get the local SEO right so that potential local customers, or those using your location in the search term, can find you. Google and other search engines now show local results for most queries that include a location name and will also personalise the results with your location in mind- even if your potential customer didn’t include a location in the search.
Showing in these local results is crucial and this comes down to the quality of your local SEO. We know exactly how to rank a company highly in these local results.
A growing factor with SEO is the importance of a company’s social media profile; basically the more a company is liked on networks such as Facebook, Twitter and Google+, the more it’s liked by search engines. They can determine if the website is of a good quality, and will rank it highly if it is. Cultivating a good following on these social networks is crucial, not only for spreading the word about your business, for which they are of course excellent, but also for showing the search engines that you are trusted and well liked.
We offer all the SEO and website marketing services that are required to move your company up the search engine rankings and at very reasonable cost- our fees are some of the most competitive out there right now. No two sites, or companies, are the same, and with that in mind, we will only give a firm quote for our services once we’ve analysed your business; so get in touch and we’ll explain exactly what needs to be done to get your company noticed. We look forward to helping you succeed online.